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BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
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Popular Features
- Keyword analysis (46)9.696%
- SERP ranking tracking (44)9.494%
- Competitive analysis (46)9.292%
- Site recommendations (46)8.080%
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
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What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Attribute Ratings
Reviews
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March 16, 2022
Great and easy to use platform
BrightEdge is our main platform for keyword tracking and research. Allows us to monitor how our core package, product, blog, and local pages are doing that then help us dictate various projects that help us show up more in the SERP. It also helps greatly with helping us track our local markets as we are in all of North America.
- Daily Pulse.
- Instant.
- Custom Dashboards.
- Seeing daily pulse in a dashboard.
- Information paralysis with the many tabs.
February 27, 2022
Great Value SEO Platform
Score 9 out of 10
Vetted Review
Verified User
Our firm uses BrightEdge as our primary SEO tool. It allows us to understand our overall website performance from a traffic and technical perspective. It helps us solve many business problems including content creation, KW research, daily ranking monitoring, and uncovering technical issues. Our firm has used BrightEdge for 3+ years and like how adaptive the platform is.
- Site Audit - Helps us address major technical issues on site
- Competitive Research - Understand the competitive search landscape for our content
- KW Research - Content research tool allows us to create powerful KW lists to share with our editorial team
- Site Audit - BrightEdge crawlers could perform full crawls without as much manual effort from a rules perspective (although this is more of an issue specific to our firm, given our regulations)
- KW Research - Ability to minimize KW lists based on the industry we are searching in; KW lists can sometimes be >1K long, which takes time to filter through
February 26, 2022
Here is an enterprise SEO Platform all-in-one
Score 9 out of 10
Vetted Review
Verified User
We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize an enterprise website.
- Instant - Keyword research tool is by far our team's favorite item on the platform
- DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
- Professional services have been attentive when asking for changes
- If BrightEdge had an integration that allowed for on-page optimizations (outside out internal CMS) using javascript after page load that would be amazing.
- If google search volume and clickstream search volume we always presented next to each other and not in a separate section our processes would be quicker.
- There could be a better way to track the pages we have optimized and share data over time on the performance of those optimizations. This. is one of the hardest things for us to manually keep track of today
February 26, 2022
Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.
Score 10 out of 10
Vetted Review
Verified User
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms. There really was no comparison, and the decision was an easy one. It provided so much value that convincing the decision-makers at Forthea to implement was a no-brainer, and our entire staff sings its praises daily. Past the platform, I consider our peers at BrightEdge to be an important part of our team. They are skilled, responsive, and provide thought leadership on all things SEO. I don't believe it's possible to be happier with the investment in the platform and the partnership with the BrightEdge team.
- SERP ranking tracking
- Keyword analysis
- Report customization
November 02, 2021
Worth more than your time
Brightedge is currently being used by my entire SEO department of twelve across more than a dozen different clients from nearly every vertical our agency works in. We use Brightedge chiefly as our enterprise-level keyword research platform, but we also engage with Brightedge to win new business, conduct ad hoc reports, and inform paid and listings strategies.
- Hyperlocal keyword tracking
- Keyword auditing
- Keyword rank tracking
- Dashboard reporting
- Customer service
- Strategy partnership
- Continued platform education
- Reseller assistance
- New business partnerships
- Content and technical SEO
- The platform's UI, while usable, can feel a bit clunky sometimes
- Navigating the extreme depth of the platform can feel cumbersome at first
November 01, 2021
How BrightEdge Has Transformed Our Business and Results
Our agency utilizes the BrightEdge platform for ourselves as well as all of our SEO clients. Additionally, we utilize our BrightEdge team to assist in AI-driven intelligence to assist in our internal sales process.
- Competitor Analysis
- Technical Audits
- Data for Content Strategy
- Support Team
- Set-up takes time (SEO background helpful)
October 19, 2021
Best Enterprise SEO Platform
BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.
- BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
- The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
- Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
- There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
December 02, 2020
BrightEdge is my main SEO tool
Currently I am the only one using BrightEdge but that will change as I roll out our SEO program across the organization. Using BrightEdge allows us to see share of voice and allows us to see how our competitors are doing.
- Strong analytics
- Integrates with other tools
- Instant provides real time research, ranking and recommendations
- The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
- Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
- Onboard process is very thorough and customized
- Set up takes time
- Multi-domain view if needed for reporting
- Unlimited competitor domain tracking
Score 10 out of 10
Vetted Review
Verified User
BrightEdge is being used by a single department currently. We use it to help with our SEO strategy, planning, research, and technical issues. We also use it for reviewing our competitive set.
- Keyword research tool
- Competitive research
- Reporting
- Audit feature could be improved
October 21, 2020
Kiddie Academy Manages Franchise Network SEO with BrightEdge
Score 10 out of 10
Vetted Review
Verified User
BrightEdge was added to our team's toolkit and paid immediate dividends. The different innovations that BrightEdge has developed allow us to implement a more robust content strategy, address technical SEO issues, find content opportunities, and compete on a hyper-local level.
- Onboard process = thorough and customized.
- Day to day support has allowed us to research and address new ideas in real-time.
- Content IQ provided us weekly actionable items to address and monitored our improvement.
- Setting up our hyper-local keywords was a long and manual process, but it was done by the BrightEdge team and they did a great job.
October 19, 2020
BrightEdge is My Main Enterprise SEO Tool
Score 10 out of 10
Vetted Review
Verified User
BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.
- Keyword research
- Competitive research
- Technical SEO
- Reporting
- Analysis
- Trending
- Keyword selection and management
- Landing page optimization
- Global SEO
- Recommendation engine
- Set up takes time
- Only as good as your SEO talent
- Only as good as what you put into it
August 30, 2019
BrightEdge is a very robust SEO enterprise tool
Score 9 out of 10
Vetted Review
Verified User
We use BrightEdge's Data Cube almost 80% of the time for keyword research, checking organic ranking positions, competitive analysis, and keyword gap analysis. We also use Recommendations and Intent Signal Dashboards to find out what content to defend, or top opportunities to go after. It helps us with our content creation and also lets us know what we have to do to our evergreen content to get it to rank higher.
- Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
- Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
- Monitoring organic rank positions is very easy with Data Cube.
- The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
- The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
- There are some bugs or suggestions that are not good in Recommendations.
May 14, 2019
BrightEdge is a good enterprise level SEO tool
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.
- Clear view of performance of keywords
- Suggestions on how to improve, especially on-page actions
- Excellent support and training from our local team (once we made contact with them)
- SEO is complex, and the message of the BrightEdge tools is not always clear
- New UI was introduced in late 2018, but the reasoning is not always clear.
- Connections between lists, groups, etc could be more clear
January 15, 2019
BrightEdge has given us what we lacked from agencies - RESULTS.
We decided to bring our SEO management in-house after realizing we were paying agencies to basically do nothing. We spent a lot of money on SEO with no recommendations and changes happening. Now that we have brought it in-house it has been a huge undertaking for our small team, but it has given us a lot of insights in what could have been and should have been done previously. We have control over what is happening and are in it almost daily making changes and corrections to our site based on the recommendations we get from BrightEdge.
- It helps us find items that we missed in our site build such as image alt text, H2 fixes, missing descriptions, etc. It is so easy to gloss over some of these items as there are just so many of them, BE brings these to the forefront and you can see them all the time and decide what items need to be corrected.
- The BE team is outstanding! Our CSM is solid and is a HUGE help for us. We have consistent calls with them and they help us, non-SEO professionals, become more knowledgeable in what we are doing and has us thinking about future projects that we would never have thought of on our own. They are a integral piece of our team now.
- The on-boarding process was amazing! The on-boarding specialist had our best interests at heart and was a huge help, they then handed us off to an equally knowledgeable and qualified Client Success Manager. Customer service at BE is top-notch.
- I really can't comment here, because being a novice going into this I don't know what I don't know. So far everything has been great.
January 14, 2019
BrightEdge Made Our SEO Better
SEO has recently taken on a huge role at my company and needing more insights in one place became a necessity. BrightEdge enables us to not only track SEO basics (search volume, keyword rankings, etc), but it also provides us with a competitive view that most other tools don't provide. This is primarily used by our SEO team, but our analytics team also uses it to build out reports.
- You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
- Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
- Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.
- The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
- I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
- The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
January 11, 2019
If you're serious about SEO, use a serious tool
As the only SEO professional on a small team, I use BrightEdge to track our search visibility and core keywords, do keyword research, and scope out competitors. It provides a depth and breadth of search analytics, particularly around rankings, that I haven't been able to replicate with other tools. It helps us address the business problem of search visibility and site traffic, which in turn drives conversions and leads.
- Their DataCube site and ranking analysis is the best in the business. I'd use BrightEdge for this feature alone. With this research tool, I can understand our keyword rankings profile across all keywords (beyond those tracked in our account), as well as those of competitors and partners.
- Site Audit is also very strong, allowing us to get a deep understanding of technical errors on our site we need to correct. This was indispensable during a recent major site update.
- The Customer Success Managers are helpful and knowledgeable.
- The main weakness of the platform concerns off-page SEO. We use Majestic to supplement the kind of backlink tracking and reporting we want to do, functionality that is somewhat addressed within BrightEdge but not to the point where I could stop using Majestic.
- The most recent updates to the platform seem to be concerned only with look and feel (which isn't necessarily a bad thing) but I'd like to see more in the way of new features added.
- The recommendations engine is valuable, but I feel the suggestions are often too narrowly focused on exact match keywords, even though search engines continue to get smarter about which variations of keywords relate to which topics (e.g. latent semantic indexing). I'd like to see the recommendations engine get up to date with these changes.
January 04, 2019
BrightEdge, the #1 SEO SaaS platform!
BrightEdge is currently being used across our entire corporation in the US. We are utilizing the tool to gain insights on SEO for 36 brand websites.
- The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
- The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
- The keyword and landing page tracking capabilities are extremely informative.
- The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
- Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.
- The results area of data cube can definitely be better...the way the data is visualized is a little rough.
- The insights feature can be better structured for teams that have multiple sites within the platform.
- There is an updated keyword reporting feature that still needs work.
December 14, 2018
BrightEdge takes your content to a new level
BrightEdge has been used to improve all the search engine optimization and general content optimization across the marketing website. It also has been used to have a better internal link strategy. It was mostly chose and used by the marketing team.
- SEO
- Internal link
- Customers Engagement
- Competitor research
- Digital Marketing
- Pricing
- General UX
November 15, 2018
BrightEdge - Great for Agencies or multiple clients!
BirghtEdge is used by our SEM department as well as our client account managers for hotels and resorts.
- Reporting - seamless pull reports out of the system
- Keyword Research
- Recommendations for SEO / Content strategy
- Expensive
- Time Consuming
- Lot of Products within the Suite
May 23, 2018
It's a glittery reporting platform.....
BrightEdge is used by our Marketing Team for SEO. We have been using BrightEdge for almost a year. Our main goal is for BrightEdge is to help us optimize our webpages for Google search in order to increase our rankings, be found more often by potential customers and drive more visitors to our website.
- BrightEdge does a good job with reporting.
- It is fairly easy to create Dashboards that can be customized for what you want to see.
- One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.
- The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
- Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
- If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
BrightEdge is being used only at the Marketing Department and we use it so we can get deeper insights on our SEO efforts. It helps us identify some errors we would not have the time to pinpoint in specific pages or group of pages and at the same time, BrightEdge gives us recommendations on what keywords to use for certain pages.
- Datacube is really great, helps you see the performance of some keywords and pick the right ones for specific pages on your site
- Finding errors in the site in pages you might not see every day that can help you capitalize on SEO
- Find keywords and topics to create more content for your SEO efforts
- Showing Keywords that move to page 1 on Google with alerts; shows you when your work is paying off
- The setup process can be very confusing and long
- There is much to do when setting up your website; it takes too long and some steps feel unnecessary sometimes
- Even though the Datacube is very useful sometimes, its information might not be 100% accurate; for some keywords, it showed that competition was low when clearly the competition with high-volume keywords that are not long-tailed are usually very difficult to go for
- BrightEdge was picking up pages and showing errors as duplicate content that we went to corroborate with Google's Search Console and there was no duplicate content showing.
October 23, 2017
An in depth analysis into from the viewpoint of a large organization utilizing a precision built platform
At Quill.com we utilize the BrightEdge platform within our SEO team as well as across the entire organization. From the merchants that are looking to on-board new vendors (use DataCube) to even the content team to figure out what kind of content we should be creating. We use the platform pretty often and love that it has a lot of amazing features like alerts (send us email reports every day on how our KW are performing) to content IQ and many others! This platform also offers us insight into how our competitors are doing so that we can plan accordingly to ensure we are staying ahead.
- Search console data storage - As most know - Google only offers 90 days of console data but with BrightEdge I am able to store for a lot longer and go back to look at the data for understanding trends.
- I can track revenue/visits on a page level while at the same time I can pull up that same page in DataCube and look at how many keywords it's ranking for.
- Page speed - Can't live without it! Content IQ offers us fantastic insight into how our sight is performing while at the same time the feature is very customizable!
- DataCube - This is an amazing feature of the platform! I can look up any competitor to see how their pages are ranking. I can also look to see how many quick answers I have as well as my competitors. I can even use this to look for patterns, themes and ideas for developing content.
- Anomalies - This is a feature that gives me a daily alert on how certain keyword groups are doing on an aggregate level. When you are tracking thousands of - it's sometimes best to get a high level overview of what is going on. Usually I'll get a report saying something like you have 150 KW moved to page one and 20 moved down. Something like this.
- StoryBuilder - We use this feature to create stories for leadership and often even internally to get a general picture of how things are performing. We often integrate DataCube, search console data and much more. Really helps us sell what we are doing.
- I think there is still room for growth in the UX department. This tool is pretty intuitive but there are some scenarios that can be a bit complicated like story builder.
- When you specify a page for a keyword - and that page say after some time redirects or changes - the platform does not recognize that. I hope this will be addressed soon.
October 19, 2017
BrightEdge Gives SEOs a Competitive Edge
Our organization uses BrightEdge to track, monitor and improve rankings in Google for a range of high priority search terms across multiple business franchises. Each department uses it to track and maintain their SEO campaigns, additionally to report on progress to leadership, and to find new opportunities to improve SEO. The product has an easy-to-use interface, is constantly improving and meeting the changing needs of SEOs and marketing managers. The Data Cube is extremely useful in tracking competitors and finding ways to improve our own pages.
- Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
- Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
- Reporting to leadership to show progress on SEO campaigns and ROI.
- Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
- Flexible dashboard reporting businesses can tailor to their own needs.
- Better or more accurate search volume data, currently only uses Google Adwords data.
- Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
- Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
- More robust site auditing.
March 21, 2016
BrightEdge Use for a Digital Marketing Agency
BrightEdge is currently used by my company to track various websites' keyword movement, page rankings, and share of voice in the competitive space. It's a great tool that provides a clear overview of a website's overall keyword performance and how that compares to its competitors. Additionally, it's utilized greatly for reporting purposes as we can extract different pertinent metrics to show where we've done well and where we can still seek improvement compared to a previous reporting period.
- I like the "Story Builder" function on BrightEdge because it allows one to create a variety of graphs and reports that provide specific metrics and data catered to one's need.
- Having the "Anomaly Detection" set up allows one to receive notice right away when there's significant movement in keyword rankings.
- Being able to create different keyword and page groups in BrightEdge is great for segmenting the large amount of data we have to focus on the pages pertinent to specific goals.
- Currently BrightEdge provides the number of backlinks a website has but do not offer any other details pertaining to this information.
- Oftentimes the on-page menu bar is asynchronous with the menu bar on the side, and I find it confusing to have to change both.
March 11, 2016
Best-In-Class for Enterprise Level Search Optimization
We use BrightEdge to audit our clients' search performance, identify opportunities and develop strategies to improve that performance, and to execute tactical changes as part of supporting those strategies.
- Keyword opportunity analysis
- Competitive analysis
- Recommendations & task management
- Quick Google Search Console and Analytics integration.
- Filter states not always remembered when making changes to keyword lists. Pages reload and you often have to re-filter.
- Pricing is relatively opaque. No published price point/features list, but at the enterprise level I understand how custom things can be.
- Adobe Analytics integration can take some time to put in place, so plan ahead.